Using Your Social Channels for Customer Care
It’s no secret that your customers are talking about you across various social media platforms. When it comes to bad experiences and a general need for customer service, this becomes a Great Truth....
View ArticleManaging Social Campaigns and Online Events
When businesses make a real drive to incorporate social media, it becomes difficult to ignore the usefulness social channels bring to online events and marketing campaigns. As we become increasingly...
View ArticleYour customers are too social for you to have just a traditional CRM view
Traditional customer relationship management (CRM) solutions have long been helping businesses to manage their relationship with customers and prospects tracking all their interactions that happened...
View ArticleOMG! It’s a PR Crisis on Social Channels!
We like to think that no kind of PR crisis will never happen to us, but in reality, it can happen to anyone. And the fact of the matter is that as our social media use increases, these crises are...
View ArticleThe ‘R’ in Social CRM Stands For ‘Relationship’– Not ‘Records’
Tracking interactions with social CRM adds a completely new layer (or layers, depending on how you look at it) to your traditional CRM experience. Suddenly you find yourself monitoring conversations...
View ArticleIt’s time to ‘democratize’ social within the organization and not limit it to...
It feels, sometimes, as though social media might be the least social activity ever, doesn’t it? It’s easy to get caught up in echo chambers or feel like there’s a process that we have to follow –...
View ArticleSocial Is Not About Organizational Size
Hands down, one of the biggest excuses for not getting one’s business involved in social media is the size of the business. “We’re far too small. No one knows us. We’re not one of the big guys. It...
View ArticleSocial: It seems so easy, yet so daunting! Three tips to getting started!
Ever so often, I am asked the question ‘So how do I get started on Social?’ It seems so easy but yet so daunting. Social media is an incredibly vast space. It seems like every day there are new...
View Article3 Lessons We Learned in 2012 in the World of Social Media
As 2012 starts to wind down, we’re all looking toward new technologies and uses for current technologies in 2013. Social media is an ever-evolving entity, no doubt about that. But in order to get a...
View ArticleWhat We Leant from Social Engagements of Sony, Panasonic & Samsung at 2013 CES
The 2013 International Consumer Electronics Show, or CES, wrapped up on January 11. We at NextPrinciples were tracking the event using our Insight-to-Action Social Analytics and Engagement Platform,...
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